Bel x UGC
BEL©
Client
Activation, AI, Creation, Motion
Services
2026
Meet the new stars of the cinema! Forget the usual suspects at the snack bar. Together with Bel we thought outside the bucket to bring some fresh faces to the big screen. Now showing at Groupe UGC : Mini Babybel & Go and La Vache qui rit Pik&Croq’. Posters, staging, premiere vibes… because snacks deserve their star moment too
For this project, I created the new 3D characters Pick & Crock and integrated them into a cinema-inspired universe to engage children and drive interest in Bel products at the movies. As the 3D Babybel already had a strong visual presence, I focused on building a cohesive creative language between the characters. The result was compelling enough that the client is now considering developing these characters further in future campaigns.
Client BEL Year 2026 Services Activation, AI, Creation, Motion
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