lielens
Client
Digital, Shooting
Services
2026
As part of Lielens agency’s rebranding, the objective was to redesign the full set of their client case studies within a very short timeframe. The challenge was to produce a cohesive and visually distinctive body of work that aligned with the agency’s new positioning while respecting strict production deadlines. To meet these constraints, we initiated an AI-driven shoot. Instead of organizing a traditional production, we defined a clear and bold art direction inspired by colorful street food culture. This approach allowed us to generate vibrant, high-impact visuals efficiently while maintaining strong creative consistency across all cases. The AI workflow enabled rapid iteration, visual experimentation, and controlled aesthetic coherence, ensuring the final outputs matched the agency’s renewed identity.









My role consisted of defining and developing the visual direction for the AI shoot. I translated the strategic rebranding objectives into a structured visual system, establishing color palettes, compositions, lighting moods, and stylistic references. I oversaw the creation of the visual assets, ensuring consistency, energy, and alignment with the new brand narrative. The result was a flexible and scalable set of visuals ready to be deployed across all rebranded case materials.
Client Lielens Year 2026 Services Digital, Shooting
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