Ferrero
Client
Display
Services
2026
The objective was to promote the three new flavors of Pepsi Max — Lime, Lemon, and Cherry — through an experience-driven brand activation in Belgium. The campaign aimed to generate strong in-person engagement while reinforcing brand preference and product trial. The activation was designed to immerse the audience in a bold and sensorial universe aligned with Pepsi Max’s identity. Each flavor needed a distinct yet cohesive visual expression, allowing consumers to clearly differentiate the variants while maintaining a unified campaign system. The core challenge was to translate taste into visual impact, creating an experience that was memorable, shareable, and strategically aligned with Pepsi Belgium’s objectives.
I was the creative responsible for developing the visual direction of this Pepsi Belgium campaign. Based on the concept defined by the Art Director, my role was to translate the strategic idea into a coherent and impactful visual language. I designed and produced the key visual assets that established the campaign’s aesthetic framework. These assets were then handed over to the production team, who deployed and adapted them across all campaign touchpoints.
Work at Lielens Client Pepsi co© Year 2025 Services Digital & Experience Design, Activation
Hungry for more?