YoungDogs CM Pitch
CHRISTELIJKE MUTUALITEIT
Client
Campaingn, activation
Services
2026
CM’s event presence feels fragmented and forgettable. The goal: one clear, memorable concept positioning CM as a constant health partner, while generating leads. The insight: usefulness beats noise. Remove a real concern, improve the moment. Golden rule: no random gadgets, only purposeful ones. A single narrative, a clear activation system, adaptable across S, M, and L formats.
Format S - Prophets of Trouble
A roaming team anticipating issues before they happen and delivering instant, useful remedies through playful interactions.
CM acts as a proactive partner, removing friction in real time.
Lead Gen - Aura Scan
QR or email to receive a targeted gadget.
Goodies
Compact kit: band-aids, blister plasters, earplugs, condoms.
Adaptation
Festivals, family, sports — same logic, tailored needs.
Format L — Sanctuary of Second Chances
An immersive oasis where visitors pause, recharge, and recover before reaching their limits.
CM intervenes at the right moment, turning a break into a useful act of care.
Lead Gen — Book of Destinies
Access to premium services in exchange for name and email.
Goodies
Foldable water bottle, durable fan.
Adaptation
Festivals, family, youth — recovery, relief, or release.
360° Campaign – Prevent Before Arrival
Anticipation starts before the event. CM predicts and prevents issues ahead of time, making the stand a destination.
Execution:
Social: “Weekend Prophecy” videos teasing potential mishaps → CTA to the Sanctuary
OOH: contextual predictions along event routes
Audio: geolocated “Survival Horoscope” spots (e.g. dehydration alerts)
CM becomes a must-visit survival stop before problems even begin.
I was responsible for developing this concept from end to end, defining both the strategy and the creative direction. I built a cohesive system that translates anticipation into a tangible, useful experience across all touchpoints. From the core idea to the activation mechanics, formats, and visual language, I designed every element to create a clear, memorable, and functional ecosystem. The result positions CM as a proactive health partner, removing friction in real time while generating meaningful engagement.
Client CHRISTELIJKE MUTUALITEIT Year 2026 Services Activation
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